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Technology, process and AI consulting

Make your company run faster, with AI that actually ships

We map how your business really works, find what slows it down, and build the automation and AI tools that fix it. For companies of 10 to 200 people.

Sound familiar?

Copy, paste, repeat

Your team moves the same data between tools by hand, every day. It's slow, it's boring, and it's where mistakes come from.

Answers take days

A simple question about sales, customers or campaigns turns into a spreadsheet project. By the time you have the answer, the moment has passed.

AI, but where?

You know AI could help. You don't know where to start, what's hype, or who to trust with your company's data.

What we do

Three ways to work with us. Most clients start with the audit.

Start here

AI and process audit

We sit with your team, map your key processes, and find where time and money leak. You get a prioritised roadmap: what to automate, where AI genuinely helps, and what each change is worth.

Fixed scope, 1 to 2 weeks

How the audit works

Marketing intelligence

Ask your data anything

We connect your sales, marketing, CRM and analytics data to an AI assistant your team can question in plain English. "Which products lost margin last quarter?" answered in seconds, with the numbers behind it.

Your data stays yours

About ask your data

Build

AI and automation builds

We build the automations, integrations and internal tools on your roadmap, connected to the systems you already use. Then we stay on to support and improve them.

Built by the people who advised you

Automation and integrations

Marketing intelligence

Ask your data anything

Your sales, marketing and customer data already holds the answers. We connect it to an AI assistant your team can question in plain English, and every answer shows the numbers and sources behind it.

No more waiting days for a report. No more guessing.

See how it works

Data assistant

Connected to your store, CRM and analytics

Which products lost margin last quarter, and why?

Three products lost more than 5 points of margin in Q3:

ProductQ2Q3Main cause
Linen shirt42%31%Supplier price up 18%
Canvas tote55%47%Free-shipping promo
Wool scarf48%41%Returns up 3x

The linen shirt is the biggest issue: its supplier raised prices in July, but the shelf price didn't change.

Sources:Shopify ordersSupplier invoicesReturns log
Which supplier raised prices?Show the promo's effect on revenueCompare with last year
Example conversation with sample data.

How it works

  1. Free, 30 minutes

    Talk

    A free call. You tell us how your company works and what frustrates you. We tell you honestly whether we can help.

  2. 1 to 2 weeks

    Map and prioritise

    The audit turns "we should use AI" into a short list of concrete changes, ranked by what they save and what they cost.

  3. Ongoing

    Build and improve

    We build the highest-value items first, measure the result, and keep improving. You only commit to the next step when the last one has paid off.

Why Menelabs

Engineers, not slide decks

Over 20 years of building business software. We recommend only what we know how to build, and then we build it.

Process first, AI second

AI on top of a messy process gives you a faster mess. We fix the workflow, then add AI where it pays.

Your data stays yours

Based in the EU and GDPR-minded. You choose where data lives, which AI models touch it, and who can see what.

Small, senior, direct

No account managers and no handoffs. You talk to the people doing the work.

Products we build and run

We don't just advise. We design, ship and operate our own software, used every day by developers, musicians and merchants around the world.

What merchants say about our Shopify apps

Reviews from Shopify stores that use our apps every day.

Amazing support from the team. We needed some custom changes made and they responded to us quickly and made the changes for us. This has made our ordering process so much more efficient. Great app that is really easy to use and very effective. Thanks!
The Style Brothers
I could not live without this app! It solves all the problems I was having with fulfillment/pack & ship. You can export by product (and adjust columns VERY easily), or by order. Saves me from wasting 1-2 sheets of paper per order, by having everything in one spreadsheet. The developers are attentive and helpful. Upon my request they were able to quickly add in a feature I requested. Highly recommended.
Eat Sleep Polish
Simple, inexpensive, and it works. Had one question I needed help with and received an answer quickly. This has been a very useful app for our storefront to web syncing needs. Thanks, Menelabs.
Pacific Fly Fishers

Not sure where AI fits in your business?

That's exactly what the first call is for. Thirty minutes, no cost, no sales pitch. You'll leave with at least one idea you can use.

Book a free call