Marketing intelligence
Ask your data anything
Your sales, marketing and customer data already holds the answers. Ask for them in plain English and get a reliable answer in seconds, with the numbers behind it.
What it is
An assistant that knows your numbers
Today, a simple question about sales, customers or campaigns turns into a spreadsheet project. Someone exports data from three systems, lines it up by hand, and sends back an answer days later. By then the moment has passed.
Ask your data replaces that with a conversation. We connect your sales, marketing, CRM and analytics data to an AI assistant your team can question in plain English. You type the question. The assistant finds the data, does the sums, and answers in seconds.
Every answer shows the numbers and sources behind it, so you can check it, and then ask the next question.
Data assistant
Connected to your store, CRM and analytics
Which products lost margin last quarter, and why?
Three products lost more than 5 points of margin in Q3:
The linen shirt is the biggest issue: its supplier raised prices in July, but the shelf price didn't change.
Examples
Questions your team can ask
The kind of question that used to wait for a report. Each one can be followed by another, in the same conversation.
- Which products lost margin last quarter, and why?
- Which supplier raised prices?
- What did the free-shipping promotion do to revenue?
- How do this quarter's returns compare with last year?
- Which customers haven't ordered in six months?
- Which campaigns brought in customers who came back to buy again?
Where the answers come from
We connect the sources you already use: your e-shop (Shopify included), CRM, analytics, ad platforms, spreadsheets and documents. Your ERP or accounting system can join them too. The assistant works across all of them at once, so it can answer the questions that no single system can.
Trust
Answers you can check, data you control
An answer is only useful if you can trust it. And your data is only safe if you decide where it goes.
Clean data first
We clean and organise the data before the assistant ever sees it. Product names match across systems, currencies line up, and duplicates are removed. That is what makes the answers reliable.
Numbers and sources shown
Every answer shows the figures it used and the systems they came from. If something looks wrong, you can see why straight away. No black box.
You decide who sees what
Access controls decide who can see what. Sales can see sales. Margins and salaries stay with the people who should see them.
You choose the AI models
You choose which AI providers may process your data. We explain the trade-offs in plain language, and you can change your mind later.
Data in the EU
You decide where your data is stored, including options that keep it in the EU and out of model training. We are based in the EU and design with GDPR in mind from the start.
Your data stays yours
The setup is built around your own systems and accounts. If you ever stop working with us, your data and your connections stay with you.
Who uses it
Built for the people who make decisions
- Sales check which customers are slipping away, what each account bought, and where the pipeline stands, without waiting for a report.
- Marketing see which campaigns and promotions actually paid off, using sales data, not just clicks.
- Management get straight answers on margin, revenue and trends, and can ask the follow-up question in the same breath.
Compared with dashboards
Not another dashboard
A dashboard or BI tool answers the questions someone thought of when it was built. When you have a new question, you go back to whoever maintains it and wait.
An assistant answers the question you have today. You ask, it answers, you ask again. Nobody needs to learn a reporting tool.
If you already have dashboards, keep them. They are good at showing the same numbers every week. The assistant covers everything in between.
The project
How a project runs
Small, senior and direct. You talk to the people doing the work, from the first call to launch and beyond.
Not sure where to start? See the AI and process audit
Systems that don't talk to each other? Automation and integrations
- Questions first. We start from the questions your team needs answered, not from the technology. They decide which data matters.
- Connect the sources. We connect your e-shop, CRM, analytics, ad platforms, spreadsheets and documents. If two systems don't talk to each other yet, we can connect them too.
- Clean and organise. We organise the data so the answers can be trusted, and test them against numbers your team already knows.
- Launch and train. Your team starts asking questions. We show them what works well and where the limits are.
- Measure and improve. We check that the assistant delivers what was promised, support it, and keep improving it. Ongoing support is available as a monthly retainer.
Questions
What if the AI gets an answer wrong?
That is why every answer shows its numbers and sources. You can check any answer against the original data in seconds. Clean, well-organised data is the biggest protection, so that is where we spend most of the effort.
Is our data safe with AI?
You decide where your data is stored and which AI providers may process it, including options that keep data in the EU and out of model training. Access is limited to the people who need it, and we design with GDPR in mind from the start.
Do we need a technical team?
No. Most of our clients don't have one. We handle the technical side and explain decisions in plain language.
What does it cost?
It is quoted per project, based on how many sources we connect and how much cleaning the data needs. You know the cost and the expected benefit before you commit.
What would you ask your data first?
Book a free 30-minute call. Bring your questions, and we'll tell you honestly what it takes to answer them.